Applebee’s Hosts Time Square Takeover “Taste the Change” to Celebrate New Menu!
On Wednesday, May 13, 2015, Applebee’s hosted a street party “Taste the Change” in Times Square to celebrate it’s new menu. The festivities included free samples of new menu items, such as the new Triple Hog Dare Ya sandwich, a takeover of twelve of Times Square’s famous billboards, complete with social media integration; live music featuring performances from Jason Derulo, X Ambassadors and DJ Fitz (of Fitz and the Tantrums); games and activities for guests to enjoy.
The tagged tweets #WatchApplebees of those who could not make it to New York on May 13 appeared on a massive Times Square billboard during the event between 11:00 a.m. and 4:00 p.m. EDT. Applebee’s shared live photographs from the event and the digital displays from the Times Square billboards at www.applebeestastethechangefest.com, where guests whose images appeared on the billboard were able to share via Facebook and Twitter with the headline, “Applebee’s threw a party in Times Square and I was there!”
Hosting a live Periscope video broadcast was Vincenzo Landino, who with more than 40,000 video followers is among Twitter’s leading live video personalities. Landino broadcasted live from Times Square in 30-minute segments throughout the event.
Later this month, the nearly 2,000 Applebee’s locations across the country will update their menus with eight new or improved sandwiches and appetizers, including the Triple Hog Dare Ya, Brew Pub Philly steak sandwich and Maple Bacon Chicken Piadini.
“An over-the-top sampling party at the Crossroads of the World is the perfect way to introduce and celebrate our new menu,” said Applebee’s Senior Vice President of Culinary and Marketing Darin Dugan. “We’re proud of our new food and we’re inviting the world to give it a try.”
American Kobe Style Meatballs made in house, cooked really slow in Pomodoro sauce (chunky tomato sauce), parmesan cheese and chopped fresh parsley on top.
Maple Mustard Chicken Piadini
Piadina is a wrap, it’s like a tortilla but it’s made from a thin dough, very trendy right now. Piadina is almost like a really thin flat bread dough that applebee’s cooks on the grill. They roll cedar grilled chicken, cheddar cheese, bacon and a maple glaze on the inside with some fresh greens rolled up nice and hot off the grill.
Triple Hog Dare Ya
Three Hogs in it: Black forest ham, bacon, and slow roasted pulled pork tossed in a chili salsa verde on a toasted ciabatta bread with cheddar cheese, crispy frizzled onions, and Applebee’s homemade steak sauce. My Favorite is the Triple Hop Dare Ya!
Shredded Brisket Nachos
Beautiful tender, slow roasted brisket tossed in salsa verde sauce on top of chips. Three different cheeses: white cheddar, yellow cheddar and a white queso dip. It has roasted poblanos, roasted jalapenos, caramelized onions, pico de gallo, all in a beautiful white silky sauce layered with the beef brisket on top of that with Applebee’s nacho lettuce (cabbage and shredded iceberg, pico de gallo, scallions, cilantro and fresh sliced jalapenos) and then chipotle lime seasoning on top.
Michael Slavin, the corporate executive chef for Applebee’s product development (developed all these recipes) gave us all the details in a special live interview at Applebee’s Times Square New Menu Tasting Event May 13th.
The event was a huge success with so many participating all across various social media platforms.
When in NYC stop by Applebee’s and taste!!
The Applebee’s Brand
Applebee’s is the world’s largest casual dining chain, with more than 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Kansas City, Missouri, Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® restaurants are franchised or operated by DineEquity Inc.’s (NYSE: DIN) wholly-owned subsidiary, Applebee’s International, Inc. and its affiliates.
Disclosure **I am a member of #VZWBuzz Lifestyle Blogger Team. I am supplied with different devices to use and test. All opinions are my own. **