Applebee’s “Taste the Change”

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Applebee’s Hosts Time Square Takeover “Taste the Change” to Celebrate New Menu!1 Applebees Time Square Takeover Taste the change Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz

On Wednesday, May 13, 2015, Applebee’s hosted  a street party “Taste the Change” in Times Square to celebrate it’s new menu.  The festivities included free samples of new menu items, such as the new Triple Hog Dare Ya sandwich, a takeover of twelve of Times Square’s famous billboards, complete with social media integration; live music featuring performances from Jason Derulo, X Ambassadors and DJ Fitz (of Fitz and the Tantrums); games and activities for guests to enjoy.

Applebees features Jason Derulo Taste the Change Times Square NYC Video shotby Kathleen DeCosmo VZWBuzz

3 Applebees Time Square Takeover Taste the change  Game time Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz

The tagged tweets #WatchApplebees of those who could not make it to New York on May 13 appeared on a massive Times Square billboard during the event between 11:00 a.m. and 4:00 p.m. EDT. Applebee’s shared live photographs from the event and the digital displays from the Times Square billboards at www.applebeestastethechangefest.com, where guests whose images appeared on the billboard were able to share via Facebook and Twitter with the headline, “Applebee’s threw a party in Times Square and I was there!”

Hosting a  live Periscope video broadcast was Vincenzo Landino, who with more than 40,000 video followers is among Twitter’s leading live video personalities.  Landino broadcasted live from Times Square in 30-minute segments throughout the event.

4  Applebees Time Square Takeover Taste the change Vincenzo Landino Periscope Stream  Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz 5  Applebees Time Square Takeover Taste the change Periscopeing the Event  Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz

Later this month, the nearly 2,000 Applebee’s locations across the country will update their menus with eight new or improved sandwiches and appetizers, including the Triple Hog Dare Ya, Brew Pub Philly steak sandwich and Maple Bacon Chicken Piadini.

“An over-the-top sampling party at the Crossroads of the World is the perfect way to introduce and celebrate our new menu,” said Applebee’s Senior Vice President of Culinary and Marketing Darin Dugan.  “We’re proud of our new food and we’re inviting the world to give it a try.”

American Kobe Style Meatballs made in house, cooked really slow in Pomodoro sauce (chunky tomato sauce), parmesan cheese and chopped fresh parsley on top.

Maple Mustard Chicken Piadini  

Piadina is a wrap, it’s like a tortilla but it’s made from a thin dough, very trendy right now.  Piadina is almost like a really thin flat bread dough that applebee’s cooks on the grill.  They  roll cedar grilled chicken, cheddar cheese, bacon and a maple glaze on the inside with some fresh greens rolled up nice and hot off the grill.

Triple Hog Dare Ya

Three Hogs in it:  Black forest ham, bacon, and slow roasted pulled pork tossed in a chili salsa verde on a toasted ciabatta bread with cheddar cheese, crispy frizzled onions, and Applebee’s homemade steak sauce. My Favorite is the Triple Hop Dare Ya!

Shredded Brisket Nachos

Beautiful tender, slow roasted brisket tossed in salsa verde sauce on top of chips.  Three different cheeses: white cheddar, yellow cheddar and a white queso dip.  It has roasted poblanos, roasted jalapenos, caramelized onions, pico de gallo, all in a beautiful white silky sauce layered with the beef brisket on top of that with Applebee’s nacho lettuce (cabbage and shredded iceberg, pico de gallo, scallions, cilantro and fresh sliced jalapenos) and then chipotle lime seasoning on top.

9b American Kobe Style Meatballs  Applebees Time Square Takeover Taste the change Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz 9c Triple Hog Dare Ya Applebees Time Square Takeover Taste the change Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz 9d Shredded Brisket Nachos Applebees Time Square Takeover Taste the change Image shot by Kathleen DeCosmo Katie Shea Design VZWBuzz

Michael Slavin, the corporate executive chef for Applebee’s product development (developed all these recipes)  gave us all the details in a special live interview at Applebee’s Times Square New Menu Tasting Event May 13th.

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The event was a huge success with so many participating all across various social media platforms.

The use of the live streaming app Periscope  by Vincenzo Landino brought the experience of the “Live” event to the masses!

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When in NYC stop by Applebee’s and taste!!

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The Applebee’s Brand

Applebee’s is the world’s largest casual dining chain, with more than 2,000 locations in 49 states, 16 countries and one U.S. territory. Based in Kansas City, Missouri, Applebee’s takes pride in providing a welcoming, neighborhood environment where everyone can enjoy the dining experience. Applebee’s Neighborhood Grill & Bar® restaurants are franchised or operated by DineEquity Inc.’s (NYSE: DIN) wholly-owned subsidiary, Applebee’s International, Inc. and its affiliates.

Disclosure **I am a member of  #VZWBuzz Lifestyle Blogger Team.  I am supplied with different devices to use and test.  All opinions are my own. **

Images by Katie Shea Design shot with a Verizon iPhone6  #VZWBuzz

Who are you on Twitter? You Are What You Tweet!

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Visually Katie Shea Design

 This infographic was no surprise to Katie Shea Design.

YOU are what you Tweet, Facebook, Pin on Pinterest, Instagram, Meerkat and Periscope.

Visual.ly has a free tool on their website that takes your twitter profile and turns it into an infographic in 30 seconds.

Infographics and pictures are a great way to get your point across since images can speak louder than words on Twitter and across different social media platforms.

It is no secret that we smile a lot, love to eat, share food recipes on Twitter, Pinterest, Instagram and Facebook. Most of all love talking and drinking wine!

Katie Shea Design Pinterest

 

Instagram Katie Shea Design

Visual Content DRIVES Engagement! 

Visual Content Drives Engagement Montreal Notre Dame by KatieSheaDesign

 

Disclosure **I am a member of  #VZWBuzz Lifestyle Blogger Team.  I am supplied with different devices to use and test.  All opinions are my own. **

Image by Katie Shea Design shot with a Verizon iPhone6  #VZWBuzz

Cooking and Katting with Chef Franco Lania

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Chef Franco Lania Cooking and Katting #meerkat Since live streaming Apps Meerkat and Periscope (owned by Twitter) were launched last month they have been highly publicized in the news and online.  Both apps, currently available only on iOS, let you broadcast live video from your smartphone to the app’s other users or to a private group of friends and followers.

***Update** Meerkat App now Available also for Android Smartphone Users!! Meerkat On Android for Everyone May 1st 2015 We introduced Chef Franco Lania to the Meerkat App as the perfect venue for his brand and personality.

“Ever since Meerkat captured the imagination of this year’s SXSW audience, it has become one of the most hotly-discussed new platforms in recent years among marketing industry experts.” “It’s been claimed by many that Meerkat is the biggest SXSW breakout product since Twitter in 2007” read more here

Chef Franco’s enthusiasm and passion for cooking is contagious and can be caught by watching him cook and engage with people. We chose to showcase Chef Franco’s magnanimous personality using the Meerkat App during a cooking session.

Most Meerkat users are aware that the app offers an option to save their video streams on their mobile devices but does not save to YouTube for you. We decided to use the Katch App.

Katch allows you to simplify the process of preserving your memories while passing off the storage and distribution concerns to YouTube’s servers. By adding “#Katch” to your Meerkat video stream description, you’ll immediately alert Katch, which will then save your video, upload it to YouTube and then send you the link via your Meerkat comments.  read more here We added  #Katch to our Meerkat Video Title to capture our video for posterity.

When we reviewed the “Katch Video” we discovered that the last 10 minutes of our saved video was out of sync.  We had lost video view for a few minutes during our meerkat broadcast and that must have disrupted the recording. Chef Franco was able to have the video put back into sync then placed up on YouTube. Chef Franco Lanio Meerkat Cooking YouTube Chef Franco’s Mission is to inspire people that have hit hardships and adversity in their lives using the invigorating energy of cooking. Meet Chef Franco Lania His passion for the kitchen and its potential to heal the soul have made him a grassroots sensation, inspiring culinary professionals and novice foodies alike. The Master Chef has appeared on HTTV and The Food Network, where he served up delicious recipes garnished with his famous joie de vivre.  Now Chef Franco shares his joy of cooking, his recipes, and the story of how he found happiness in the kitchen with people around the world….and how you can do the same.

The following is a three-minute clip from Katie Shea Design’s Meerkat Video summing up Chef Franco Lania’s Cooking Mission: Short clip from Katie Shea Design's Meerkat Video of Chef Franco Lania

Some Cooking Tips from Chef Franco Lania: 

Tip 1: Boil the pasta nice and easy to keep the integrity of the shapes.

Tip 2: Large sweet onions do not make you cry as much.

Tip 3: Remove the onion root before cutting to enable the onion to easily fall apart into half moon shapes. 

Tip 4:  Undercook your pasta by about 3 minutes.This allows the pasta to cook the rest of the way with the other hot ingredients.

You can find the Spring Pea and Pancetta Pasta Mista Here

Pasta Mista Image shot with an iPhone6 VZWBuzz by Katie Shea Design April 2015

While using the Meerkat App to video this cooking session; we used a Verizon WiFi Hotspot since “Live Streaming” devours Wireless Data.

What is a WiFi hotspot?

“Imagine a gadget that’s smaller than a deck of cards, as easy to use as a light switch and powerful enough to provide a super-fast Internet connection to numerous devices. That’s a mobile hotspot, which lets you take Wi-Fi with you. Wi-Fi hotspots—or Verizon Jetpack mobile hotspots—keep multiple Wi-Fi-enabled devices connected to the Verizon 4G LTE network. Unlike a USB modem or wireless modem, which can be used only with your laptop, a mobile hotspot can easily connect your laptop and other Wi-Fi-enabled devices simultaneously.” We keep a sharp eye on  Data usage since the business smartphone has a 2GB plan. By using the Verizon Hotspot we did not consume a chunk of the Data plan for one “Live Streaming” session.

The following image illustrates an example of a possible Verizon Wireless Customer’s Monthly Data Usage:

Katie Shea Design's Possible Data Usage

Please Click on the following image to calculate your Monthly Data Usage:

Verizon Data Usage Calculator

After calculating your estimated Monthly Data Usage stop by Verizon Wireless and check out all the latest Wireless Plans available for your wireless devices.

The scale is tipping in our personal and business lives to a more “Video Usage” world.  Ensuring we have a “Data Plan” that can accommodate our lifestyles and budgets is essential.

A Verizon iPhone6 128GB was used to shoot Katie Shea Design’s images and Meerkat Video in this post.

Disclosure **I am a member of  #VZWBuzz Lifestyle Blogger Team.  I am supplied with different devices to use and test.  All opinions are my own. **

Watching First #MCEOtalk Using My FiOS Quantum Gateway Router

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Last night was the first ever #MCEOTalk hosted by Vincenzo Landino, social media strategist and a community ambassador to name a few.

Vincent Landino on MCEOTalk

The first topic for discussion was “What it takes to be a Millennial Leader.”

#MCEOtalk is a live omnichannel panel discussion held weekly on Wednesday’s at 9pm ET. Hosted by Vincenzo Landino and the Millennial CEO team.

MCEOtalk Ep. 1 40115 at 9pm ET discussing What It Takes To Be A Millennial Leader via MillennialCEO

Topics are centered around solving business problems with a millennial mindset.

The format includes a Twitter chat, Google Hangout, podcast, blog posts, and live streaming video from hosts and guests on Periscope and Meerkat.

#MCEOtalk encourages ongoing dialogue throughout the week via the hashtag and community members are encouraged to communicate directly with hosts and guests on the channel of their preference. The learning never stops!

What impressed me the most about was the integration of all the multiple platforms used by the #MCEOtalk hosts as well as the smooth collaboration of topics during the conversation.

Some of my Favorite Talking points:

Millennial leaders must earn respect and practice bottom up management. Collaboration is key!  Image by KatieSheaDesign

 

Different Things Motivate Different people Image designed by Katie Shea Design

Labels can make you a manager but not a leader Image by katieSheaDesign

I am able to upload and stream on multiple Social Media Platforms (Meerkat, Periscope, google+ and twitter) like last night’s #MCEOtalk at breakneck speeds because of my Verizon FiOS Quantum Gateway router.

VZ gateways 400 x 300

Boost your bandwidth.

The FiOS Quantum Gateway uses dual-band technology for faster sharing and the best connection to the FiOS® network.  Dual-band technology gives you two separate frequencies, allowing your family to perform both high and low bandwidth activities such as checking email and streaming movies simultaneously.  More bandwidth means less congestion making for a more seamless Internet experience even when using multiple devices.

Fios Quatum Delivers

I look forward to next weeks #MCEOtalk!!

Disclosure: **I am a member of the #LifeOnFiOS Ambassador Team – A  select team of influencers for Verizon FiOS who love the FiOS service. Compensation was provided and opinions are, as always my own.